Sourceability's brand design and refresh brought a new, streamlined concept to the logo and entire feel of the company. I led the brand redesign in 2025 and 2026, putting together initial research and ideas, and then designing and testing new logos, working on typography, and implementing feedback.
The result was a beautifully designed internal brand guidelines and an external shorter brand book for employees to use. Along with the logo, I worked on updating typographical systems, color, patterns, and choices for images.
