In 2018, Boston University made headlines by merging with the financially struggling Wheelock College to form the new Boston University Wheelock College of Education & Human Development (yes, that name posed an excellent branding challenge!).
As part of this project (I also worked on everything from logo to events to signage to emails), I worked on the Wheelock website with Boston University's branding team to ensure a smooth transition and do a much needed overhaul of information and the programs that we presented.
Through analytics, we saw longer times on the main page, and a higher click-through rate on the website, which means people were going to other pages of our website rather than clicking away.
