About - Paige C. Kelly

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Hey, I'm Paige! I'm creative designer and illustrator on a mission to bring beauty and purpose to the world through impactful design.

What I Do

I'm not just a designer; I'm a storyteller who strategically weaves fine art into my work, making marketing not just functional but undeniably beautiful. From concept to creation, I specialize in crafting designs that leave a lasting impression.

My resume Linkedin

My Design Journey

Throughout my design journey, I've embraced big ideas and had a commitment to leaving things better than I found them.

I'm fully immersed in the travel industry as a Senior Graphic Designer at American Cruise Lines, where I get to create travel magazines and brochures and advertising.
After hours, I turn to my freelance projects, dedicating my skills to impactful branding and print projects. For me, creating impactful design is not just about aesthetics; it's a strategic tool to fortify and position brands for good.

My resume is available here. I'd love to chat about a new project, so feel free to get in touch here!

Experience

2024 - Present

american cruise lines

Guilford, CT
Senior graphic designer in charge of print design for publications & related digital design.
- Update design and provide new concepts for quarterly catalog, which is mailed to millions of subscribers.
- Manage design process for ads in major national print ad campaigns.
- Manage photo editing and color-correction process, use generative AI for touchups, create custom illustrations (Illustrator, Procreate) for print and digital products.
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Senior Graphic Designer

2021 - 2024

Cengage Group

Digital graphic designer in charge of marketing design for ed2go landing pages and email.- Design landing pages for prospective students; wireframe and visual design, A/B test and optimization, create final HTML/CSS pages- Build and design monthly promotional email series for continuing education software platform, ed2go- Work with digital marketing team to wireframe and design emails and graphics for cybersecurity bootcamps launch as a new Cengage technology product

Digital Graphic Designer

2016 - 2017

Boston university

Boston, MA
- Designed visual ad assets and create ad copy for two online course launches and twenty-five residential graduate programs, tracked and analyzed marketing statistics.
- Spearheaded brand redesign efforts for 2018 BU-Wheelock merger, revamping Wordpress website and landing pages, redoing all visual assets from advertising to signage, and managing group of stakeholders and interns.
- Lead designer/producer for all print projects in education school. Art directed and lead photography shoots to produce annual Graduate Viewbook, a 32-page print publication with a yearly run of 1,500

Graphic Designer

2014 - present

Freelance

Work with clients across technology, healthcare, and education industries to elevate and improve their brand and design.
- Brand design and website design for Reform Physical Therapy in Natick, MA
- Brand and social media design for Restore: New England

Freelance Designer

About Paige