Reform Physical Therapy - Branding

Reform Physical Therapy is unique - while many PT places double or triple book patients so that they all overlap, and therefore don't get constant 1-1 attention, Reform Physical Therapy only books 1-1 appointments with their amazing staff.

I was excited to be commissioned to create their logo and branding system, and additionally, their website, business card, and some signage and swag packaging!

We went through a design exploration process where I got to know the owner, his business goals, and how he envisioned the new brand. I used Figma for collaboration and collected inspiration, ideas, and finally, used it to add the different options that we were discussing and add notes on each one. Below is a screenshot of our final Figma board!

The final logo reflected a choice to go for a nice, clean logo that represented fire and cleansing/strengthening imagery that brought with it, along with strong letterforms for the full name of the clinic!

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